History of swimwear timeline
While Europe was immersed in a wave of religious morality, a French couturier, Jacques Heim, presented a bathing suit called atom, to possess a very small dimensions for the time. To promote his new bathing suit he made a new marketing campaign with airplanes that screen the name in the sky.
This revolutionary swimwear was made up of two pieces, one of them covering the woman’s bust, leaving the back uncovered. The second part covered the crotch and left the navel and hips in the air, which was sinful for the conservative sectors, making it banned in many countries of the world.
Swimwear through the ages
At the same time, a French mechanical engineer, Louis Reard, presented, on July 5, 1946, a small two-part swimwear similar to the previous one, thanks to a stripper from the Paris casino Micheline Bernardini, In a swimming pool of Paris, since no model of the time was ready to wear such a reduced garment to find it indecent, which earned him fame. This garment made the moralists of the world redden with fury and shame, as they also coincided with the prohibition of brothels in the same French capital.
This unusual swimwear in honor of the Bikini Atoll, one of the many reefs of the Marshall Islands in the central Pacific, was used as a bikini by the United States as a test place for its nuclear bombs. Like this, was a real revolution.
100 years of swimwear
Although in the beginning, this garment did not have a popular following because of the indecency and reduced morality of the woman who wore it, in the 50’s, and especially in the 60’s, the bikini won. Brigitte Bardot was delighted to wear the two-piece suit for the film «And God Created Woman», 1956. The image of the famous French actress in full swing, lying on the beach in Cannes with much of her body exposed Attracted the eyes of hundreds of curious.
Brian Hyland and his song Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini (1960) unleash the American fever fever for this scandal. In 1962, Ursula Andress, the «sex symbol» of the 60s, came out of the water with a bikini in the first James Bond movie, «James Bond vs. Doctor No», becoming the first Bond girl. Also one of the images that more are associated with the tiny set was the one of Raquel Welch, in a photograph with an insinuating bikini for the magazine Life in 1965.
Micheline Bernardini, a stripper, wore the first bikini in 1946 …
In 1946, Micheline Bernardini, a stripper dancer, wore the first bikini …
Ursula Andress, the first Bond girl, caused a sensation with her appearance wearing it …
The hippie movement of the 60s and 70s, made the use of the bikini spread quickly ..
History of Bathing Suits
Although the bikini we know today has its origin in the summer of 1946, Minoan murals dating from 1600 BC have been found, in which women from ancient Greece can be seen wearing two-piece garments for sporting purposes. Already at that time were used this type of garments. In the Roman Empire, mosaics were also used, as they indicate in a Sicilian villa dating from the third century after Christ.
At the end of the eighteenth century, the custom of bathing was born, thanks to King George III (1738-1820) who most favored him by frequenting the beach of Weymouth in England, on the recommendation of his doctor to relieve some ailments. In 1822 there was the first bath of a notorious woman, that of the Duchess of Berry, daughter-in-law of Charles X, who dives completely dressed on the beach of Dieppe (France).
The first bathing suit appears in 1890, and consists of shirt, trousers and socks for man and woman. It takes 25 years for the socks to disappear from the beachwear, although women still wear nightdresses, long shirts and skirts to bathe. However men can wear shorts.